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The ConvertMedia PACT sell-side platform (SSP) enables publishers to manage Revenue Per Session for multiple instream and outstream units via a single tag. Publishers can easily configure ConvertMedia’s Breakthrough Video Units and choose which ad experience best integrates with their site, taking into account revenue goals alongside the user experience.

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CUSTOMIZE THE USER EXPERIENCE

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We put the control directly into the hands of the publisher. Choose between a range of settings such as whether to show the video player controls, audio and viewability settings, or even what happens when the ad completes. Define conditional settings that enable different user experiences based on separate price points for each unit.

Audio

Choose between click initiated or initiate on hover

Viewability

Choose to pause when out of view or detach to a floater to complete the view

Skippable

Decide if and when the user can close the ad

MANAGE DEMAND SOURCES

Our SSP optimizes publisher revenue across biddable inventory and direct campaigns. ConvertMedia's Demand Management deploys sophisticated revenue-driven waterfalls based on analysis of hundreds of parameters. Our system builds both parallel and linear waterfalls to maximize fill rate and revenue. You can work with multiple demand partners, while our system optimizes each placement in real-time.

Via advertiser direct, network tags, or the ConvertMedia marketplace

ConvertMedia technology analyzes and prepares thousands of options for each and every placement. This is done by breaking down eCPM, fill rate and load time parameters from each demand source for each potential ad impression.

DSP partners or other SSP partners

We are a partner of choice for the industry's leading DSPs, providing exclusive, viewable inventory. Our mediation tech pulls revenue data automatically from publisher's demand partners and optimizes accordingly.