Reaching the Right (or Left) Audience During Election Season

According to a recent study reviewed by eMarketer, a significant number of millennials and more seasoned voters will turn to digital video during the campaign season for political updates. With Borrell Associates predicting that political digital advertising is slated to hit the $1 billion mark during the 2016 election season, the primary question remains how that budget will be allocated online. Given the scarcity of available in-stream inventory, political advertisers need new outlets to reach their increasingly online audiences.

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Outstream enables publishers to offer new, viewable, and valuable video inventory. With ConvertMedia’s extensive breakthrough portfolio of outstream formats, advertisers from both sides of the political spectrum can reach their audiences more effectively.

For our DSP partners, we have created a focused list of our politically-minded publishers and news-focused outlets. Ads can be contextually targeted as well.

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Salon.com covers breaking news, politics, culture, technology and entertainment through investigative reporting, fearless commentary and criticism, and provocative personal essays.

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Breitbart.com provides News and Information to Conservatives, Conservative Leaders in State, local and Federal government, Independent Thinkers and millions of Americans who consider themselves part of the new Conservative movement.

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The Hill is known among those who influence policy as a “must read” in print and online. It signals the important issues of the moment. In an environment filled with political agendas, The Hill stands alone in delivering solid, non-partisan and objective reporting on the business of Washington, covering the inner-workings of Congress, as well as the nexus between politics and business.

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MotherJones.com is among the largest thought leader news organizations in America, reaching more than 9 million readers in print, online, via email, and on mobile. Their award-winning journalism is a touchstone for readers passionate about politics, the environment, culture, food, health, and human rights.

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Epoch Times is an independent voice in print and on the web. They report news responsibly and truthfully so that readers can improve their own lives and increase their understanding and respect for their neighbors next door and around the globe. In their approach and in their content, they uphold universal human values, rights, and freedoms.

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Prisa is the world’s leading Spanish and Portuguese-language business group in the fields of education, information and entertainment. Present in 22 countries, it reaches more than 60 million users through its global brands EL PAÍS, 40 Principales, Santillana. It is one of the largest media groups in the world with an extraordinary range of assets. Its presence in Brazil and Portugal and among the growing Hispanic community in the US has given the group an Ibero-American dimension and has opened up a potential global market of 700 million people.

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Liftable operates some of the world’s top conservative news and commentary news sites, including WesternJournalism.com and ConservativeTribune.com.

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Tribune Media has dramatically grown its web presence across its television brands in 2014, attracting approximately 50 million unique monthly users to Tribune Broadcasting’s local websites each month according to internal data and Google analytics.

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Voice Media Group® publishes metropolitan newsweeklies and websites in major markets across the United States. VMG was created in 2012 when a group of company executives purchased the publications from the previous owners, Village Voice Media Holdings. VMG’s digital and print publications embrace long-form investigative reporting, magazine-style feature writing and sophisticated coverage of music, food, film, arts and local events, helping readers understand and appreciate the vibrant cities in which they live.

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TheBlaze is many things – a news and information website, TV network, digital radio network and small business marketplace – but above all else they are a community of people, bound together by a shared set of values: Truth. Respect. Ingenuity and Family. These values guide their passion as journalists, content creators and storytellers and are the foundation from which they interact with
their audience.

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With no financial backing, Young Conservatives LLC was founded in May 2009 by Josh Riddle and David Rufful in their freshman dorm room at Dartmouth College. Today, the website is one of the largest in the country with over 26 million monthly unique readers and 75 million monthly page views. The site was ranked #61 by Quantcast in July 2015.

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From TV green rooms to the corridors of the senate to the latest hashtag revolt, Mediaite.com is a trusted source on the intersection of politics and media across the political spectrum. Breaking news, analysis and opinions aplenty, we deliver it all with lightning quick speed.

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Univision Communications Inc. is the leading multimedia company serving Hispanic America, with a mission to inform, empower and entertain their community. Through their 17 broadcast, cable and digital networks and partnerships, 59 local television station, 67 radio stations, and growing digital portfolio of mobile and video properties, Univision now reaches 49 million unduplicated U.S. consumers monthly across all platforms. What makes Univision different is their deep connection to their young, diverse audience, which they continuously strengthen by delivering the most innovative Univision-branded content on all platforms – anytime, anywhere.

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