People of Ad Tech: ConvertMedia President and CRO, Chris Scott


ConvertMedia President and CRO Chris Scott tells WIT Strategy Partner Bill Brazell what it would take to move TV budgets to digital. Moreover, alarmed by the rapid rise in ad blocking, Scott urges publishers and advertisers to work together to improve the online experience so that fewer members of the public block ads.

At ConvertMedia, we provide breakthrough, high-impact formats and experiences that publishers can adopt, manage, and control things like viewability, skippability, frequency and yield so that they can, in essence, roll out new experiences to these consumers via a very robust platform.

Originally posted on The Makegood.

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