New York, NY, May 2, 2016 – ConvertMedia, the high impact breakthrough video ad solution for publishers and a leading outstream video SSP, is pleased to announce their designation as one of Econtent Magazine’s 2016 Trendsetting Products. Identified, researched and selected by the expert digital, media and marketing publication’s editorial staff, selections are based on each offering’s uniqueness, importance, and pioneering contribution to moving the industry forward.
“Video is hot right now! And publishers need to capitalize on this by finding new ways to monetize it,” said Theresa Cramer, Editor of EContent magazine about ConvertMedia’s selection. “Companies like ConvertMedia help publishers turn their video libraries into revenue.”
ConvertMedia joins a distinguished list of honorees solving a broad array of challenges that elevate the digital content industry including Curata, Contently, Hubspot, Joomla, Medium, Oculus Rift, Oracle Marketing Cloud, Storyful and Tubular, among others.
“We’re honored EContent has selected ConvertMedia as one of the most relevant and innovative technology solutions in the digital content industry right now,” said CEO Yoav Naveh. “The amount of time that audiences are expected to engage with online content is expected to increase exponentially. Publishers need a smart, scalable, method to monetize their content, which also minimizes load time, so they can continue to produce the premium experiences their audiences expect and appreciate.”
ConvertMedia’s proprietary SSP platform and unparalleled range of outstream video ad formats allow publishers to maximize revenue opportunities per user session while delivering an improved user experience. Earlier this year, the company announced a milestone after adding 100 premium publishers to their platform in 2015. ConvertMedia clients include Daily Beast, Tribune, American Media Inc., Salon, Curse, The Guardian, and Penske among others.
In congratulating the winners, Cramer said, “The number of tools available to those of us working in the digital content space is growing by leaps and bounds. I should know–my inbox is filled with new product announcements every morning. The job of the 2016 Trendsetting Products List is to let our readers know which of those products are at the leading edge of the industry, and can truly help them do their jobs better. Congratulations to the products that made the 2016 list–and thanks for helping improve the digital content ecosystem!”
Founded in 2008, ConvertMedia is a leading outstream video sell-side platform (SSP) with an extensive portfolio of breakthrough video ad units. ConvertMedia is headquartered in New York, with R&D in Tel Aviv and Bangalore. For more information visit: convertmedia.com