Mobile Marketer: The Misappropriation of Native Advertising



Ask any born and bred New Yorker what their definition of a native New Yorker is. It would seem pretty straightforward at first. But the truth is, there are now a couple of widely accepted definitions, depending on who you ask.

Is it someone who was born and raised in New York? Or, by a more creative and recent method, is this “native” a status one can achieve after living there for a certain number of years – most agree at least seven years, but 10 years is undisputable. And, of course, is acquiring indigenous idiosyncrasies and street smarts enough to qualify as the genuine thing?


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