MediaPost: Timeline, Insight & Technology Trends Drive Presidential Monetization Strategies



While publishers like Buzzfeed have already refused a reported $1.3 million in campaign ad money from the RNC’s presumptive candidate, Donald Trump has been busy blacklisting and revoking press credentials from coast to coast, including Univision, the nation’s largest Spanish-speaking news organization, and legacy publisher The Washington Post, among numerous others.

We reached out to a select group of insiders and asked pointed questions about who’s been buying, who’s showing a knack for messaging, and what are publishers doing to get a leg up or even go above and beyond the status quo.

Below is a summary of those conversations, which offers some insights and trends taking place in the industry right now.


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