MediaPost: Timeline, Insight & Technology Trends Drive Presidential Monetization Strategies

coffee_break_2x

 

While publishers like Buzzfeed have already refused a reported $1.3 million in campaign ad money from the RNC’s presumptive candidate, Donald Trump has been busy blacklisting and revoking press credentials from coast to coast, including Univision, the nation’s largest Spanish-speaking news organization, and legacy publisher The Washington Post, among numerous others.

We reached out to a select group of insiders and asked pointed questions about who’s been buying, who’s showing a knack for messaging, and what are publishers doing to get a leg up or even go above and beyond the status quo.

Below is a summary of those conversations, which offers some insights and trends taking place in the industry right now.

 

Read full article on adexchanger_logo

 

fb_70x70   tw_70x70   li_70x70   e_70x70

Leave a Reply

Your email address will not be published. Required fields are marked *