ConvertMedia invites publishers to experience the benefits of our latest outstream unit – the Inline Right Rail. The beauty of this outstream ad format is in its simplicity. Here’s how it works – if, and only when, an ad is ready to be displayed, the video player opens in between two ads in the right rail. Based on publisher preference, the player can either continue to show a series of ads to maximize revenue opportunities or it will close after a single ad has played and return the page to its original layout in respect of the user experience.
Consumers also appreciate this format, which does not interrupt their article browsing. As the ad only plays when loaded, there is no drain on page load time, a crucial factor in today’s user experience. Editorial teams also appreciate the non-intrusive nature of the Inline Right Rail as the ads stay in the section of the site typically designated for ads.