Folio: AMI Experiments with Screensaver-Like Video Ads

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Creating graceful ad units that don’t take away from the quality of a brand’s content has long been a challenge for publishers. ConvertMedia believes it’s found the solution.

The video advertising firm announced that it’s been selected to provide outstream video units to American Media, Inc., publishers of The National Enquirer, Men’s Fitness, OK!, and several others. AMI is the first publisher to use the company’s new Coffee Break Unit, an outstream video format that can be placed independent of content.

 

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