New York, NY, June 9, 2016 – ConvertMedia, the high impact breakthrough video ad solution for publishers and a leading outstream video SSP, has been selected as a winner of the Red Herring 100 Award, a distinguished list that has been honoring the world’s most promising and disruptive technology companies from eBay to Facebook for the past 30 years. Vetted and selected by a panel of Red Herring experts who have been analyzing the potential of tech ventures since 1995, winners undergo a rigorous three-step process that evaluates each company on quantitative and qualitative criteria from financial performance to proof of concept.
ConvertMedia’s proprietary SSP platform and unparalleled range of outstream video ad formats allow publishers to maximize revenue opportunities per user session while delivering an improved user experience. Earlier this year, the company was recognized as a Trendsetting Product for 2016 by Econtent Magazine and in 2015 added 100 premium publishers to their platform. ConvertMedia clients include Daily Beast, Tribune, American Media Inc., Salon, Curse, The Guardian, and Penske among others.
“We’re pleased ConvertMedia has been selected as one of the Top 100 most promising tech companies of the year by the editorial staff at Red Herring,” said CEO Yoav Naveh. “This award is a confirmation that our approach and vision for designing a smart, scalable, method for publishers to monetize their content by increasing audience engagement can redefine the way the industry thinks about not only their revenue but delivering premium audience experiences.”
Publishers use ConvertMedia’s outstream platform to create additional, quality video inventory and revenue opportunities at scale. Through the platform, they can optimize video revenue per user session and manage the user experience by adjusting audio settings, viewability conditions and ad unit interactions.
ConvertMedia joins a list of acclaimed Red Herring honorees that have gone on to change the way we live and work including Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Marin Software, Palo Alto Networks and eBay, among others.
Red Herring’s editorial staff evaluate companies on 20 diverse criteria that include financial performance, technological innovation and intellectual property, management quality, business model, customer footprint and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.
Additional information about the Red Herring Top 100 North America award is available here.
Founded in 2008, ConvertMedia is a leading outstream video sell-side platform (SSP) with an extensive portfolio of breakthrough video ad units. ConvertMedia is headquartered in New York, with R&D in Tel Aviv and Bangalore. For more information visit: convertmedia.com