ConvertMedia is pleased to announce that business development industry veteran Chris Scott has been named President and Chief Revenue Officer. Scott was most recently EVP of Publisher and Retail Platforms at Yieldmo, where he led publisher platform expansion in North America.
Chief Revenue Officer
Scott brings two decades of ad tech and business development experience to ConvertMedia with a record for driving multifold client expansion and revenue growth. In his new role, Scott will drive efforts to educate and empower publishers about best practices for implementing the company’s innovative outstream ad formats and its proprietary PACT Platform to strategically monetize their content and increase Revenue Per (User) Session.
“Chris is an accomplished, passionate professional with an impressive record of scaling and accelerating revenue for organizations in this industry and his knowledge and insight into publisher’s unique needs is a critical advantage for us,” commented CEO Yoav Naveh. “In 2015, our revenue more than doubled year over year as publishers began to realize the monetization potential of our outstream video solutions. I’m confident that Chris joining the team here will only accelerate that growth.”
Prior to Yieldmo, Scott served as SVP of Global RTB & Publisher Strategy at Criteo (NASDAQ: CRTO) beginning in 2012. At Criteo, Scott oversaw the company’s direct relationships with Tier 1 publishers globally as well as leading RTB exchanges. Previously, Chris managed Publisher Development for Admeld, which was acquired by Google in late 2011. Earlier in his career, Scott held business positions at VoloMedia, Ecast Inc, and DoubleClick. He earned an MBA from The Wharton School at the University of Pennsylvania.
“I’m highly impressed with ConvertMedia’s innovative video monetization products that consider all participants in the publisher-advertiser-consumer value chain and look forward to being part of such an experienced management team at a time of high growth,” said Scott. “As CRO, I intend to help develop the outstream video business and transform the way publishers manage their ROI. Rather than simply looking at each single unit individually, they are now able to analyze the ROI per page – and even per session – holistically.”