2015 was a very significant and overwhelmingly positive year for ConvertMedia. We published the following press release today summarizing our most recent successes – including adding more than 100 premium publishers to our Video SSP, serving over 1 billion video impressions in a single month and continued profitability. In achieving these milestones, we wanted to take a moment and thank our publisher clients and partners who entrusted us with your business. We are looking forward to a wildly successful 2016!
Company Also Achieves Profitability Delivering Outstream Ad Formats with Highly Customizable User Experience Options
NEW YORK, NY — January 13, 2016 – ConvertMedia, a leading outstream video SSP, reports the addition of more than 100 premium publishers to its platform in 2015, including American Media, Inc., The Daily Beast, Scripps, Salon, Tribune Media, Thought Catalog,The Guardian, and Reader’s Digest, among many others, contributing to the company’s substantial milestones last year.
ConvertMedia is delivering what publisher clients need most to maximize revenue per user session by leveraging emerging video advertising technologies. The company recognizes that every client and page of content is unique and has developed a proprietary platform that allows publishers to treat each web page as a distinct opportunity to deliver a variety of outstream video experiences. This is a strong differentiator that gives publishers the ability to maximize monetization and viewability within their user experience guidelines.
“According to eMarketer, US programmatic digital video ad spending will jump from $2.91 billion in 2015 to $5.37 billion in 2016,” remarked Yoav Naveh, Co-founder and CEO, ConvertMedia. “To enable this significant market growth, a seismic shift must take place in the available video inventory. Outstream video, unlike traditional pre-roll, is not dependent on video content. Publishers can utilize outstream to immediately increase their available video inventory, while providing premium opportunities for brands.”
ConvertMedia’s growth milestones to-date include the following:
- More than doubling of revenue year over year. This marks over 16 months of profitability, driven by technological innovation that provides publishers with breakthrough video ad solutions.
- Surpassing 1 billion served video impressions in a single month.
- Increasing employee headcount to 60 in New York, Tel Aviv, Bangalore and hiring its first employees in the UK and Spain to support international expansion.
- The appointment of two industry leaders formerly at Criteo and Google to the Advisory Board: Chris Scott and Jared Lansky. The company also recently announced the appointment of industry veteran Shlomi Zaig as Chief Technology Officer.
“ConvertMedia’s robust technology enables publishers to navigate the inherent conflicts in the publisher-advertiser-consumer relationship with greater control and intelligence,” said Advisor Chris Scott. “This unique positioning resonates with publishers who need tools to navigate the balance between the user experience and optimize Revenue per Session for every interaction.”
ConvertMedia’s robust technological platform empowers publishers to proactively control relationships and achieve measurable results: better and more innovative utilization and monetization of their available ad space; improved brand exposure and visibility for advertisers; and far more user engagement than estrangement.
“Our rapid growth is evidence that publishers are eager to add video inventory to their site, while respecting the unique needs of their new and returning readers,” added Naveh. “Our aim is to provide a platform that lets each and every publisher implement the video ad experience that best suits their business objectives.”