Beet.TV’s Beyond the Pre-Roll: MailOnline’s Caccappolo Seeks Creative Inspiration For Programmatic Ads

Why hire one yacht at Cannes Lions when you can hire two? Daily Mail’s MailOnline is surging – the site is a behemoth in traffic terms, fuelled mostly by advertising.

That’s why MailOnline moored its yachts in the harbour during the advertising festival this month, to meet and greet brand partners.

But MailOnline chief operating officer Rich Caccappolo had a specific aim for his trip – to find inspiration for offering advertisers more creative ways to tell stories using programmatic advertising technologies.

See full interview here


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