When it comes to selling ads, can web publishers make more money by doing less? The co-founder and CEO of ConvertMedia thinks so, citing a “race to the bottom” with fixed banner ads.
Yoav Naveh, who heads the outstream video supply side platform, believes publishers became fixated on fixed banner ad placements, to the ultimate detriment of the users.
“I think we got to a point where that has created a pretty bad experience,” Naveh says in an interview with Beet.TV. “There is a race to the bottom with more and more of these units that you have to sell because it’s fixed real estate and you have to sell that.”