Following the wall-to-wall coverage of the Met Gala this month, users were treated to endless supply of slideshows featuring their favorite movie stars in technology-inspired fashion. Publishers have an opportunity to monetize the interest in flipping through the wildest outfits – or the hottest topic of choice – with ConvertMedia’s Slideshow outstream ad unit. Here’s how it works: Video ads are seamlessly embedded within slideshow pages and the video auto-plays when the user swipes through. Slideshow ads are pre-fetched so there is no load time once the user reaches the ad. Similar to pre-roll, this is a format that delivers high completion rates and high viewability.
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