ConvertMedia recently sat down with Paul Salomone, Founder & CEO of MediaFuse to get his take on key issues facing publishers, the opportunity that Outstream video provides and what waits ahead for 2016! For the full interview, visit our blog.
What types of advertising controls do you think are most important to publishers?
Publishers need to be able to manage their programmatic inventory quickly and efficiently. Whether it be blocking specific advertisers just prior to a sales call, stopping disruptive auto play audio ads, or blocking certain categories/buyers preemptive, these controls are vital to a publisher’s success in the programmatic world.
How long have you been working with ConvertMedia and which products do your publishers use?
We have been working with ConvertMedia for about a year and a half. We always recommend that our publishers find a way to leverage ConvertMedia’s technology into their ad tech stack. We have seen great performance with their inline units, expandables, in banner video, and interstitials. This has proven effective in increasing our publishers’ overall programmatic yield.
Are your publishers interested in adding Outstream video to their offering? If yes, why/to what extent?
Outstream video is one of the hottest trends we have seen this year. It is a great way to add incremental revenue to publishers’ programmatic yield strategy. The technology is sleek, non disruptive to users, and very profitable for our publishers.
Tell us a bit about MediaFuse.
MediaFuse is a leading ad operations company that services digital publishers. We are your one stop shop all ad operations needs. MediaFuse develops strategies to manage inventory, optimize programmatic yield, and provide full strategic and tactical services in programmatic sales, operations, and technology.
Publishing Summit, Nashville
The iconic Honky Tonk Central served as the perfect location for ConvertMedia clients at the recent Digiday Publishing Summit seeking to experience Nashville after-hours, with Southern food, country music and free-flowing drink.
As industry leaders gather to discuss The Next $50 Billion for the digital ad industry, ConvertMedia’s CEO Yoav Naveh will be on hand to share insights on the role publishers can play in utilizing Outstream video to bring over TV dollars to digital in a way navigates the delicate balance between publishers, advertisers and consumers. Stay tuned…
Our super-friendly sales team is on hand and always ready to show you how easy it is to add additional revenue streams to your business.
Our services are global, as is our team, with close-knit offices in New York, Tel Aviv, and Bangalore. Our company encourages collaboration, excellence, and initiative. We are seeking like-minded leaders to join us.