All Things Instream & Outstream: March 2016

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Customer Spotlight

AMI Selects ConvertMedia to Programmatically Deliver Outstream Video

Well-known publisher American Media, Inc. (AMI) selected ConvertMedia to provide outstream video units to their popular, celebrity, health and fitness brands that reach over 50 million unique monthly visitors. The deal marked the first-to-market launch of ConvertMedia’s innovative Coffee Break Unit, which serves as a desktop screensaver when a viewer is idle or stops browsing in an active tab.

“AMI is constantly innovating and looking for ways to improve and enhance the digital experience for our users and partners. ConvertMedia is a valuable partner in helping us find new digital solutions, like the new Coffee Break unit, that work towards our goals while creating new opportunities to drive revenue from our continued digital growth.”

Brian Kroski, Chief Digital Officer  

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Welcome

Please join us in welcoming Chris Scott, recently named ConvertMedia’s President and Chief Revenue Officer. Chris brings two decades of ad tech and business development experience, with a record for driving multifold client expansion and revenue growth. In his new role, Chris will drive efforts to educate and empower publishers about best practices for implementing the company’s innovative outstream ad formats.

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In the News

In-depth Outstream on Beet.TV

ConvertMedia CEO Yoav Naveh joined colleagues from Virool and Genesis Media on Beet.TV’s Outstream Panel, discussing the impact of outstream and the opportunities afforded to advertisers and publishers in this new and growing market.

Watch Panel

Yoav was also featured in this 1:1 interview with Beet.TV on the potential for outstream to unlock TV budgets and migrate to digital.

Watch Interview

Video Ad News: Why It May Cost Publishers More to Prioritize Revenue over User Experience

Getting the balance right between user experience and monetization has always been something of a tightrope for publishers. However, now that consumers have access to ad-blocking tools, need to improve the user experience is more urgent than ever. In this Video Ad News piece, Yoav Naveh explains why now is the time for wholesale reform of the industry.

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Upcoming Events

Digiday Publishing Summit

  3/30-4/1   Vail, CO

ConvertMedia is proud to sponsor this year’s Digiday Publishing Summit. Yoav Naveh will be presenting the latest in outstream advertising – not to be missed!

Book a Meeting

MediaPost Publishing Insider Summit

  5/1-5/4   Key Largo, FL

Work hard and play even harder in Key Largo! As publishers take a break from learning about the latest video monetization strategies, be our guest on the Miami Magic for a two-hour cruise.

Book a Meeting

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Breakthrough March Madness

We are pleased to invite all of (and only) our publisher partners to participate in ConvertMedia’s March Madness Breakthrough Bracket. To join our #PublisherPool, click the button below and enter the password Outstream. Picks must be completed by March 17th. Good luck to all!

Join Pool

Prizes include:

1st place: Amazon Echo      2nd place: GoPro Hero      3rd place: Beats by Dr Dre

ConvertMedia also has a new content category for college basketball – contact sales@convertmedia.com for more info on how to monetize your site in time for March Madness.

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For the latest outstream developments, make sure to follow us on LinkedIn, Facebook and Twitter.

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