All Things Instream & Outstream: February 2016

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The Big Launch: ConvertMedia Announces Extensive Breakthrough Video Portfolio

ConvertMedia announced the launch of our expansive breakthrough video ad portfolio, giving publishers over 20 highly customizable outstream and instream options for maximizing the monetization of each user session. Publishers, including Salon.com, are already taking advantage of the portfolio.

“Our recent move to partnering with ConvertMedia has already led to significant success in terms of both increased revenue generation and a smooth user experience. Our users have high expectations at Salon.com and we appreciate the breadth of ConvertMedia’s outstream portfolio and the opportunity it brings to increasing our available video inventory.”

Matthew Sussberg, Vice President, Sales  

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Inside Insights: Robert Kelley from AEG

As one of the biggest owners and operators of live entertainment real estate, AEG is rapidly building out its digital content business. In order to expedite that growth, they turned to ConvertMedia last summer to provide advertising opportunities outside of pre-roll. Robert Kelley from AEG spoke about his appreciation of ConvertMedia’s high fill rates in his interview with us.

“No doubt that the high fill rate is a great benefit and a boost we received from ConvertMedia more than any other partner we have worked with in the category.”

Robert Kelley, Account Executive, Media Sales  

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In the News
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WIT Strategy Partner Bill Brazell recently interviewed ConvertMedia CEO Yoav Naveh in his podcast People of Ad Tech. Naveh asserts that too few publishers understand how the ad partners they work with affect the publisher’s audience. He sees ad blocking as one of the factors inspiring publishers to work harder to protect their users from bad ads. Finally, Naveh speculated on the sport ad tech most resembles. Want to guess which sport before you watch it?

Watch Interview

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While eMarketer predicts that US digital video ad spend in 2016 will reach $9.59B, the question facing marketers is ‘what will power that growth?’ While pre-roll is an important piece of digital video advertising, it is essentially limited. Gavin Dunaway at AdMonsters does a great job outlining this argument in his recent article following an interview with ConvertMedia CEO Yoav Naveh. It comes down to the essential truth that are only so many YouTube kitten videos available (despite what it may seem).

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Let’s Meet!

  2/28-3/3          Newport, CA

ConvertMedia is pleased to sponsor the off-site activities at the upcoming AdMonsters conference. Get ready for whale watching, a segway tour, hiking, art and culture or a behind the scenes look at the aquarium. Then get back to sessions on ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

Book a Meeting at AdMonsters

  3/30-4/1          Vail, CO

ConvertMedia is also proud to sponsor this year’s Digiday Publishing Summit. Yoav Naveh will be presenting the latest in outstream advertising – not to be missed!

Book a Meeting at Digiday

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Breakthrough March Madness

We are pleased to invite all of our publisher partners to participate in ConvertMedia’s March Madness Breakthrough Bracket. To join, click the button to the right and enter the password Outstream. We’ll notify you via email when you can make your picks on Selection Sunday.

Prizes include:

1st place: Amazon Echo     2nd place: GoPro Hero     3rd place: Beats by Dr Dre

ConvertMedia also has a new content category for college basketball – contact sales@convertmedia.com for more info on how to monetize your site in time for March Madness.

Join Bracket

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For the latest outstream developments, make sure to follow us on LinkedIn, Facebook and Twitter.

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