All Things Instream & Outstream: April 2016

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The beauty of the Inline Right Rail ad format is in its simplicity. Here’s how our latest outstream unit works – if, and only when, an ad is ready to be displayed, the video player opens in between two ads in the right rail. Based on publisher preference, the player can either continue to show a series of ads to maximize revenue opportunities or it will close after a single ad has played and return the page to its original layout in respect of the user experience.

Learn More View Demo

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MediaPost: Why Inventory Agility is Key to Publisher Profits

For the past decade or more, online publishers have primarily relied on fixed advertising real estate to drive revenue. Additionally, as scale, automation and growth in the sheer number of ads have evolved, things are not working out as planned. In this byline written for MediaPost, ConvertMedia’s CEO Yoav Naveh encourages publishers to reimagine how their readers interact with their site so that publishers can begin to better price experiences over simply pricing real estate.

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VideoNuze: Choreographing the Delicate Dance between Advertiser, Publisher and Consumer

Every ad that runs on a site serves different goals. The advertiser’s goal is to generate sales; the publisher’s goal is to generate revenue. But most often overlooked is the goal of the user.

The bulk of the responsibility for addressing this balance between user / advertiser / publisher falls primarily on shoulders of the publisher, who needs to find ways to optimize not only revenue, but also the user experience. How can this be accomplished? CEO Yoav Naveh asserts that rather than piling on more and more ads, publishers should consider delivering a single high-impact format – one that potentially increases the length of time the user spends with the ad and results in a more positive interaction overall.

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In the Sandbox

For the past decade or more, online publishers have primarily relied on fixed advertising real estate to drive revenue. Additionally, as scale, automation and growth in the sheer number of ads have evolved, things are not working out as planned. In this byline written for MediaPost, ConvertMedia’s CEO Yoav Naveh encourages publishers to reimagine how their readers interact with their site so that publishers can begin to better price experiences over simply pricing real estate.

On the Trail

As proponents of immersive user experiences, ConvertMedia took 20 publishers snowmobiling as a break from the Digiday Publishing Summit in Vail.

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March Madness Publisher Pool

While this event was virtual, it was also filled with unexpected twists and turns. Congratulations to our top three publishers who will be enjoying their prizes:

1st place: Lee Weinstein at Tsu (Amazon Echo)
2nd place: Robert Liu at Connexity (GoPro Hero)
3rd place: Katie Carlson at Turner (Beats by Dre)

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Digiday Video Anywhere Summit

  April 10-12   Palm Beach, FL

Video is anywhere and anytime consumers want it to be. Publishers and media companies are responding with complex video business models for this to take advantage of this new video audience and the expected increased flow of advertising dollars.

A proud sponsor of this event, we are pleased to invite publisher partners to join us for an afternoon cruise on the Miami Magic.

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Israel AdTech

  April 19   Tel Aviv, Israel

ConvertMedia CEO Yoav Naveh will give his presentation “Fixed Ad Real Estate vs. High Impact Breakthrough Video” which touches on the benefits of outstream video and how it generates higher profits for publishers, while offering a better experience for users.

Book a Meeting

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MediaPost Publishing Insider Summit

  May 1-4   Key Largo, FL

From mobile services (even games) to video production studios, e-commerce and events, to paid memberships and drilling into big data,…publishers have no choice but to try a range of tactics for monetizing their brand equity and their audience in new ways.

Book a Meeting

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