I was asked today to present to the AdMonsters audience at their publishing summit in Newport Beach – and to add one term to the ad tech Lexicon. I suggested to add a key term that we have been focusing on at ConvertMedia – Revenue per Session (RPS). A new monetization paradigm for publishers, Revenue per Session signals that publishers need to re-evaluate how they price and calculate revenue – not just per ad, but rather per the entire lifecycle of the user session.
With the proper tools in place, the publisher can actually drop the number of ads to reduce clutter and place more valuable video ad effectively. This helps to enhance user interaction with improved aesthetics, fostering greater viewability and brand recognition for the advertiser, and providing a cleaner experience for the user.
Originally posted on LinkedIn Pulse.