Salon: A Case of Monetizing Video Views

ConvertMedia’s partnership with Salon.com is featured in the July/August 2016 issue of EContent Magazine where our case study discusses how we provided solution to Salon’s appetite for digital innovation. “Partnership with ConvertMedia ‘has already led to significant success in terms of both increased revenue generation and a smooth user experience.’” See full case study here    […]

MediaPost: Timeline, Insight & Technology Trends Drive Presidential Monetization Strategies

  While publishers like Buzzfeed have already refused a reported $1.3 million in campaign ad money from the RNC’s presumptive candidate, Donald Trump has been busy blacklisting and revoking press credentials from coast to coast, including Univision, the nation’s largest Spanish-speaking news organization, and legacy publisher The Washington Post, among numerous others. We reached out[…]

Beet.TV’s Beyond the Pre-Roll: Outstream Ads Solve Quality Supply Problem: Videology’s Jamboretz

The emergence of an ad format that can bring more video advertising, even where there was no video content, heralds a new era of business, according to an executive in the ad-tech space. Video advertising platform Videology’s chief commercial officer Ryan Jamboretz is talking about “outstream”, the format which inserts auto-playing video ads between text[…]

Beet.TV’s Beyond the Pre-Roll: MailOnline’s Caccappolo Seeks Creative Inspiration For Programmatic Ads

Why hire one yacht at Cannes Lions when you can hire two? Daily Mail’s MailOnline is surging – the site is a behemoth in traffic terms, fuelled mostly by advertising. That’s why MailOnline moored its yachts in the harbour during the advertising festival this month, to meet and greet brand partners. But MailOnline chief operating[…]