Beet.TV’s Beyond the Pre-Roll: ConvertMedia’s Naveh: Dynamic Versus Fixed Real Estate, Not ‘Race To Bottom’

When it comes to selling ads, can web publishers make more money by doing less? The co-founder and CEO of ConvertMedia thinks so, citing a “race to the bottom” with fixed banner ads. Yoav Naveh, who heads the outstream video supply side platform, believes publishers became fixated on fixed banner ad placements, to the ultimate[…]

All Things Outstream – June 2016

Format in Focus: Slideshow Get the best of both worlds – increased revenue and a smooth user experience with ConvertMedia’s Inline Bundle. By combining the Inline Mid and the Inline Right Rail outstream video units, publishers optimize their revenue opportunities while delivering a quality, and less intrusive user experience. Taking advantage simultaneously of our big[…]

ConvertMedia Integrates with 11 DSP & SSP Partners

Publishers to Benefit from Outstream Video SSP Integration with TubeMogul, Rubicon Project, Videology, Eyeview and Other Industry Leaders New York, NY, June 23, 2016 – ConvertMedia, the high impact breakthrough video ad solution for publishers and a leading outstream video SSP, is pleased to announce that 11 leading DSP and RTB companies are new partners.[…]

Beet.TV’s Beyond the Pre-Roll: The Transformation of Video Advertising: Outstream Video SSP ConvertMedia Adds to Integrations

With several companies having helped popularize the format, it is testament to the growing position of so-called “out-stream” video ads that there is now a supply-side ad platform (SSP) dedicated to them. ConvertMedia is that SSP, helping publishers deploy video ad units on text web pages and sell to buyers, in 15 different variants. Read full[…]

A Look at Outstream Video from the UK Perspective: An Interview with ConvertMedia’s General UK Manager, Joe Girling

As Joe Girling joins ConvertMedia as the company’s General Manager in the UK, Marketing Manager, John Reyes, gets his perspective on industry trends in the EU/UK and how ConvertMedia will ramp up in the region. J. Reyes: Having established UK/EU entities from your previous roles, how do you think ConvertMedia will play in the industry[…]

AdExchanger: The Intersection Of User Experience And Monetization

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia. Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. Both the content and ads should[…]